Showing posts with label By: Dada Olusegun. Show all posts
Showing posts with label By: Dada Olusegun. Show all posts

Sunday 10 June 2012

A case for the latest "P" of Marketing..



Whether it be the 4 P's or 8 or 21 like my Marketing Professor, Dr. Tayo taught me. As for me, what I think is that the P's are as important as the essence of the Marketing Course itself but Please, "don't quote me!"

Surely you must have heard of Product, Price, Place, Promotion to mention a few, today, I introduce the 22nd P *rolling drums...*

PLEASE!

I will be doing the introduction and explanation with definitive help from the ever useful Microsoft Encarta Dictionary.


Please: to give pleasure or satisfaction
A best selling product or service is one that seeks to satisfy the needs and aspirations of the buyer. The need especially for pleasure as the buyer more often than not, seeks a product or service that will bring happiness and relief, create a satisfactory feeling and very importantly, make seemingly difficult tasks done easily and in less time.

Please: to like or wish to do something
A best selling product or service is one that seeks to fulfil the plans and desires of the buyer either by quality or by quantity. The average buyer at every point in time has goals and objectives he or she will like to or wish to meet, it is the duty of your product to be of help.

Please: to be the wish or will of somebody
A best selling product or service must of necessity meet the psychological and mental need of the buyer for value. It is the buyers will that the stated price of a good or service is commensurate to the offered good or service and it is your responsibility as a marketer or sales person to prove it.

Please: used to make a polite request or command
Here, we get to acknowledge that the buyer is King or Queen if you like, you should never ram a product or service down a buyers throat. IT IS NOT BY FORCE! You should be able to persuade your buyer first with sound logic then appeal to his or her emotions and hopefully, your credibility will seal the deal.

Please understand that Great Marketing can only be achieved with tact and finesse, the buyer comes first and remains first and that is the only way your product or service can become first in an ever increasingly competitive market place.


Segun Dada is a first year MBA student of Lagos Business School and can be reached at olusegun.dada@lbs.net.ng

A Strange Work of Art


I have passed by this piece of art every day for close to one year and for the first time today, it struck how powerful a meaning it holds.

Many people have walked by this piece for years and never got its meaning and many others will pass through and not have a clue. Fortunately for me, today the 9th of June 2012 at exactly 11:45am...the meaning struck me.

Your head and the potential it holds to imagine the unimaginable, the capacity it has to solve that which has been termed unsolvable, the tenacity it has to do the impossible and its unique ability to connect with inspiration from a higher realm.

The head is in a box (Tradition, Disability, Exposure, Network, Education...) and you have the keys to unlock the power that lies in that box and the interesting thing is that you have the keys.

It takes you to unlock such massive potentials and it takes you to keep it locked. 


Segun Dada is a first year MBA student of Lagos Business School and can be reached at olusegun.dada@lbs.net.ng

Friday 1 June 2012

ACADEMIC SUCCESS FORMULAR: For MBA's

Just like there is no void in life, there is none at business school. You have to fill up your time with something.

As an MBA, you get to have great powers. But like the Spiderman Principle states, "with great power comes great responsibilities". The power to sleep is interestingly one of them.

Most MBA's will prefer option 3.

My suggestion is that MBA's should try to include their facilitators in their socializing, not just with their colleagues, HR Managers or CEOs. At least you get to know how though the examinations or test will be and possible areas of concentration. This defines as a great social life.

The problem with 'good grades' is that you get them on your own. But 'great grades' are gotten when you work in groups with like and unlike minds especially those that have something to offer academically.

Sleep is sacred but too much of it is equivalent to practicing death. Why sleep for so long when you will have enough in the grave. So, 4 hours should be enough for one day. This defines great sleep.

Great social life + Great grades + Great sleep = Great MBA


Segun Dada is a first year MBA student of Lagos Business School and can be reached at olusegun.dada@lbs.net.ng

Saturday 5 May 2012

THE EFFECTS OF NANO-ECONOMICS: A case study on fuel subsidy removal in Nigeria and other tiny economics Macro-Economics won’t teach us about.

During a class in strategy, when we started talking about the brewing industry and the profitability of the industry, I remember this funny article that I wrote and I hope you enjoy it. The Macro economics issues are written in black while the "interesting" nano economic issues are written in red.


Aggregate demand Vs. Aggregate supply: Aggregate demand relates to the total demand for all goods and services to the general price level in an economy and the same goes for aggregate supply. With an increase in fuel price, the multiplier effect would be that aggregate demand would drop and aggregate supply would follow suit. Owing to epileptic power supply and not too efficient transportation systems, the Nigerian populace either as individuals or enterprises are heavily and directly dependent on petrol to power their generators and their vehicles. Invariable, the increased cost would be transferred to the consumers.
Aggregate demand Vs. Aggregate supply: As far as some other Nano-Economic effects much of which Macro-Economics might not capture is that Wife’s will tend to demand more from Husbands that have a reducing supply. This is different because while the supply of Husbands will reduce will increased fuel prices, the demand by wife’s will increase because of price increase in everything from shoes to vegetables.
Disposable Income, Consumption and Employment: In such a situation of increased fuel prices, Income should increase but since no one from government down to our “wonderful” bosses is willing to accept responsibility, income remains statics as organisations face rising cost of operating. Consumption reduces and people have to hold on to their employment with both arms and legs as employers will resort to laying off staff as their operating expenses increase. Therefore people would remain in their jobs without an increased pay and might not even complain about a pay cut.
Disposable Income, Consumption and Employment: The disposable incomes of those running pubs or “beer parlours” if you like have increased, as the consumption of alcohol and its derivatives have significantly increased. Employment rate will reduce and people would hate their jobs and compensation even more. Well, history hardly records of any brewery that didn’t survive a depression (just wondering).
Government spending: According to the CBN, the government would save about $3.94 billion on the reduction in fuel subsidy by increasing the price from 65 Naira to 97 Naira. The funds would be transferred to consumption through investments in capital projects and other “palliative” measures, government would also reduce its internal borrowings and make more money available to the private sector.
Government spending: Well, government spending rarely goes down and even when they decide to reduce basic salaries of the executives by 25% there is a tendency that they could replace that with a “subsidy allowance” that should be equivalent to the deducted 25%. There is no better time to be in government than now. The employment benefits are great.
Inflation, Interest Rates and Investments: Inflation refers to the increase of money in circulation. This is driven by the rise in general prices of goods and services as a result of the increase in the pump price of petrol. Owing to the rise in prices, saving money in the bank will become unattractive and banks will have to increase interest rates to attract deposits and in turn, the cost of borrowing will increase which will adversely affects Investment by firms.
Inflation, Interest Rates and Investments: In times of economic hardship, many more people remember their creator. This implies that the occupancy rate at religious centres will significantly increase and as such, there is a lot of value inflow into religious centres. As such, there is an increased circulation of money in religious centres. Religious centres rarely borrow from banks (instruction from above) so their relationship with banks is usually that of making deposits. As far as investments are concerned, the emergence of religious centres owned high schools, universities, estates, hospitals, hotels, road transport companies and airlines are proof that significant forms of investment are being made religious centre thereby transferring value into the society, providing employment and adding value.
Net-exports and Exchange rates: Net-exports refer to the difference between the imports and exports as a result of the change in fuel prices. Owing to the increase in fuel prices and a resultant decrease in consumption of fuel, importation of fuel would reduce. Importation had increased over the years because of dysfunctional refineries and the excessive subsidies gave rise to increased consumption. With reduced internal consumption, government will likely import less and export more. Exchange rate for the naira against the Dollar will increase as the CBN will demand less dollars which will lead to the appreciation in the value of the Naira.
Net-exports and Exchange rates: Popular statistics has it that of every 5 Africans on any part of planet earth, 1 is a Nigerian. This will probably be revised to 2 because even as Nigeria declined in its exports of agricultural and industrial produce, she increased in export of her oil and particularly her citizens to every part of the world. Harsh economic times mean that Nigerians will flee to Europe, America, Asia and even Antarctica. For exchange rates, let’s look at the increased cost of marriage and parents would now include gallons of fuel in the bride price list and the rate for exchanging (cost) their daughters will increase while the rate of exchanging (frequency) their daughters reduce. Is it not evident?? How many weddings have you attended this year?







By: Dada Olusegun, MBA 10, olusegun.dada@lbs.net.ng