A case for the latest "P" of Marketing..

Whether it be the 4 P's or 8 or 21 like my Marketing Professor, Dr. Tayo taught me. As for me, what I think is that the P's are as important as the essence of the Marketing Course itself but Please, "don't quote me!"

Surely you must have heard of Product, Price, Place, Promotion to mention a few, today, I introduce the 22^nd P *rolling drums...*

PLEASE!

I will be doing the introduction and explanation with definitive help from the ever useful Microsoft Encarta Dictionary.

Please: to give pleasure or satisfaction

A best selling product or service is one that seeks to satisfy the needs and aspirations of the buyer. The need especially for pleasure as the buyer more often than not, seeks a product or service that will bring happiness and relief, create a satisfactory feeling and very importantly, make seemingly difficult tasks done easily and in less time.

Please: to like or wish to do something

A best selling product or service is one that seeks to fulfil the plans and desires of the buyer either by quality or by quantity. The average buyer at every point in time has goals and objectives he or she will like to or wish to meet, it is the duty of your product to be of help.

Please: to be the wish or will of somebody

A best selling product or service must of necessity meet the psychological and mental need of the buyer for value. It is the buyers will that the stated price of a good or service is commensurate to the offered good or service and it is your responsibility as a marketer or sales person to prove it.

Please: used to make a polite request or command

Here, we get to acknowledge that the buyer is King or Queen if you like, you should never ram a product or service down a buyers throat. IT IS NOT BY FORCE! You should be able to persuade your buyer first with sound logic then appeal to his or her emotions and hopefully, your credibility will seal the deal.

Please understand that Great Marketing can only be achieved with tact and finesse, the buyer comes first and remains first and that is the only way your product or service can become first in an ever increasingly competitive market place.

Segun Dada is a first year MBA student of Lagos Business School and can be reached at olusegun.dada@lbs.net.ng

A Strange Work of Art

I have passed by this piece of art every day for close to one year and for the first time today, it struck how powerful a meaning it holds.

Many people have walked by this piece for years and never got its meaning and many others will pass through and not have a clue. Fortunately for me, today the 9th of June 2012 at exactly 11:45am...the meaning struck me.

Your head and the potential it holds to imagine the unimaginable, the capacity it has to solve that which has been termed unsolvable, the tenacity it has to do the impossible and its unique ability to connect with inspiration from a higher realm.

The head is in a box (Tradition, Disability, Exposure, Network, Education...) and you have the keys to unlock the power that lies in that box and the interesting thing is that you have the keys.

It takes you to unlock such massive potentials and it takes you to keep it locked. 

Segun Dada is a first year MBA student of Lagos Business School and can be reached at olusegun.dada@lbs.net.ng

Faith

Eternally a subject of thought,

How the heavens and earth came forth

The Sun and Moon that light up the skies

The lush and grandiose landscapes that pleases the eyes

Lost in reverie, enthralled by humanity’s exquisite medley of magnificence and frailty,

The unseen hand of the wind, gently wading through leafy trees

The hush of the mountains, the braggart of the rushing ocean currents,

The preposterousness of The Big Bang Theory, never more apparent

Nature lay replete with evidence

Of a master designer’s bravura, insignia of His essence!

He made the tiny Shrew, the Giraffe that stands tall

I believe in a Creator, author of all.


David is a second year MBA student and can be reached at david.rufai@alumni.lbs.edu.ng

LBS Tweetmeet

We would be having a strategy discussion with our world renowned strategy facilitator, Dr Tunji Adegbesan. The discussion is titled "Will you thrive or lose your way in Africa 3.0? Five Key Strategies to Ride the Coming Boom"

The discussion will centre around opportunities in Nigeria that we can position ourselves to take advantage of as the world's focus shifts to Nigeria.

This sounds like fun, and you are all invited to take part in the discussion.
Invite your friends, and please spread the word.

Venue: Twitter
            Follow the school on twitter @LBSNigeria
            The hashtag for the tweetmeet is #LBSBusinessInsights.
Time: 6pm
Date: Thursday, 3rd of May 2012


See you there
Steph